How to Write the Perfect Creative Brief

Writing a detailed and accurate creative brief can greatly speed up the creative process. It eliminates any time spent on guesswork and allows us, the designers, to understand the clients objectives as well as allowing the client to understand the design aspects better. To find out what makes a fantastic creative brief, we’ve listed some pointers below. 

1. Tell us about yourself

First of all we want to learn all about your company so that we can understand your background and your goals for the future. What are your USP’s (unique selling points) that make you stand out from the crowd? Tell us about your vision, set of values or mission statement. If you have Brand Guidelines then please share them with us so that we can have a read through and make sure that we adhere to them.

2. What is the message you want to deliver?

What would you like to achieve with this project?  Are you trying to deliver a completely new message to your audience or reinforce what you already stand for? Once we are clear about what your message is we can then translate this into every aspect of the design.

3. Who is your target audience?

Now that we’ve found out all about you, we want to know who your target audience are. This is so we can tailor the design towards their specific needs. Are they young or old? Male or female? Fun or serious? Corporate or non-corporate?

4. Competitor Analysis

Who are your biggest competitors in the marketplace at the moment? It’s always worthwhile doing some research into similar brands to find out how they are portraying themselves and to allow us to see what we are up against. Feel free to include if there is anything you admire about your competitor’s approach or alternatively what you would like to steer clear of. We want to create a fresh design for you that is powerful, original and stands out from the crowd.

5. Who will we be working with on the project?

Knowing each of the different people we will come into contact with during the project can be extremely helpful for us. Is there a marketing team we will be working with, or will it just be one single person who will be dealing with the project? If it is multiple people we are dealing with, then knowing who to approach during different stages of the project will save everybody a lot of time and cut out any back and forth. For example who is responsible for supplying the content? And who is responsible for signing off the project?

6. Anything you have seen that you like?

If you have ideas in your head of how you envisage the design looking then we would love you to share them with us. Don’t worry, we don’t expect you to know how the final design is going to look (after all, that’s what we’re here for!) but if there’s certain styles that you like, colours you want incorporated or fonts that you prefer, then please feel free to share them with us either via images, sketches or links to websites etc. You can use Pinterest to create a mood board of things that inspire you and then you can share this board with us, so we can see exactly what you are thinking. Perhaps you have designs you have done in the past and you would like them to follow a similar format. This isn’t a problem, as we can replicate and enhance the design so it falls in line with the same style that has been done previously.

7. Project specifics

There may be things from the get-go that you are clear need to be included. For example if we are designing a brochure for you, you may know the size and orientation it needs to be. There may be certain logos, elements or information that you want included in specific places. Drawing a flat plan can often help in these instances – so you can allocate exactly where you want certain details to be.

8. Content

This is  obviously a vital part of the project. Captivating copy and stand out imagery is really going to attract potential customers. Let us know if there is anything we can help with –  we can supply copywriters and we have our own sub-division, Thyme, which specialises in commercial photography for the food and drinks industry. We also have access to stock imagery that we can use throughout the design.

9. Key deadlines

Every project has a timescale that we need to adhere to. However you may have other deadlines along the way, such as board presentations or meetings. If you let us know any dates in advance then we can manage our time accordingly to make sure that we hit every target that is asked from us.

10. Budget

It’s worth making sure that the budget is clearly detailed from the beginning so that you know exactly what you’ll be getting for your money and whether your ideas are feasible.

As you can see, a detailed brief can make the design stage faster, better, and a lot more effective. We hope this blog has helped you to understand the process a little bit better. 


2018 Retrospective

We’d like to begin this blog by wishing you all a Happy New Year! We hope you had a fantastic festive period and you are now fully relaxed and looking forward to a prosperous 2019. We know we certainly are! The eagle-eyed among you will have spotted that we updated our website at the end of last year. By collating all our work together it allowed us to take stock on what a busy year we had and reflect on the wide variety of projects we worked on. So we thought we would kick of the year by looking back at some of the clients that we had the pleasure of working with in 2018.

Parsley Box

Parsley Box deliver nutritious ready meals that are both tasty and convenient. We were initially tasked with updating their existing packaging template and designing each sleeve as they’ve extended their range. This led onto us completing further design work as well as photographing their cooked dishes for use on their website, packaging and marketing material.

View the full project here:www.creative-storm.co.uk/portfolio/parsley-box/

Donald Russell

We have a long and established relationship with Donald Russell and have been designing their printed material for some time. Last year we undertook the job of integrating the new Donald Russell identity. This affected every single facet of their business and visual communications. So, working closely together with the Donald Russell marketing team, we started the meticulous task of preparing all the new materials required.

View the full project here: www.creative-storm.co.uk/portfolio/donald-russell

Succulento

Succulento is a manufacturer of premium sauces. The company asked us to help breathe a new lease of life into their overall identity, in particular on their packaging labels. Once the new design was established we translated this into roller banners and recipe cards. We were then asked to update their existing Wordpress website to bring it in line with the new label designs, including new recipe videos that we shot.

View the full project here:www.creative-storm.co.uk/portfolio/succulento

Diet Chef

Diet Chef is the UK’s leading home delivery diet company. They were looking for a packaging sleeve design for their new ‘frozen’ range of ready meals. We then assisted in creating a direct mail campaign, which included a sales flyer and personalised letter.

View the full project here:www.creative-storm.co.uk/portfolio/diet-chef

Great Scottish Events

Great Scottish Events regularly organises various charity events, and we’ve thoroughly enjoyed helping to improve the designs and refreshing all of their print work which promotes each of these events. This included flyers of various sizes, sponsor forms, entry booklets and route maps etc.

View the full project here: www.creative-storm.co.uk/portfolio/gse

Bean to Door

Bean to Door launched in February last year and they deliver fresh, hand-roasted, whole coffee beans directly to your door. Our first project was to create labels for the full range of coffees that they provide. Tasting cards for each blend were also required, as well as an information booklet. We took a range of lifestyle and product photographs and documented the coffee making process in a short promotional video.

View the full project here: www.creative-storm.co.uk/portfolio/bean-to-door

FearlessFemme

Fearless Femme is an online magazine which aims to empower young women and non-binary people to overcome stress, anxiety and all the challenges that life throws at them. We were originally tasked to create visual designs for this exciting new social enterprise. Then, after some initial concepts, the brief extended into full website design and build.

View the full project here: www.creative-storm.co.uk/portfolio/fearless-femme

Scotland Food and Drink

We worked with Scotland Food and Drink on a number of projects last year which included producing a booklet to be used at their annual conference as well as a creating and editing two short promotional videos. Scottish Food & Drink Fortnight 2018 took place between 1-16 September and we were delighted to get involved with the design and build of their website portal.

View the full project here: www.creative-storm.co.uk/portfolio/sfd

 

Furthermore 2018 also saw the progression of our sub division Thyme Photo, which specialises in creative photography and video for the food and drinks industry. It was an eventful time as more clients were added to the portfolio and strong relationships were maintained with existing ones. To find out what they were up to keep an eye out for the new blog coming soon www.thymephoto.co.uk

Looking back it’s clear to see that it was a productive year and we look forward with excitement as we take our first steps into 2019 – we hope you’ll join us for the journey!


How to Promote Your Business on Social Media

Social media allows you to stay connected with what’s happening in your field, create a dialogue with new and existing clients and increase your brand awareness. Getting started with social media marketing may seem overwhelming, so here’s our handy guide to help you effectively promote your business across social networks. To help keep things simple, we’ve focussed on three of the most popular channels – Twitter, Facebook and Instagram. 

Twitter

 

Twitter has over 330 million monthly users. It’s a great opportunity for you to share photos and videos, create custom lists, send direct messages and more. Content can be promoted organically, with Twitter cards or paid promotions.

When’s the best time to post?

The most successful time to post (which according to findings receives the highest average click-through rates) occurs between Mondays and Thursdays, 1 pm and 3 pm. Posting during this period will give you the biggest chance of driving more traffic back to your website.

What is the ideal image size?

Tweets with strong images are the most effective. You are able to use different sizes of images on this platform but if you want to convey professionalism then it is wise to use images that follow the twitter guidelines about publication and size.

  • The optimum header image size is 1500 x 500px.  The maximum file size is 5mb.
  • The optimum profile photo size is 400 x 400px. The maximum file size is 2mb.
  • You can upload videos up to 512MB, however you will be prompted to edit videos to 2 minutes and 20 seconds or less in length.

Our top tip

Your pinned tweet is the first tweet people see when they visit your profile. You can change your pinned tweet whenever you want. Take advantage of this and create a really memorable message that shows off your brand.

 

Instagram

 

Instagram has been rapidly gaining in popularity since it’s release in 2010 and now has 800 million users.  This is the most visual platform where strong images and engaging videos can really help to promote your brand. It can be accessed on the web from a computer, but you are only able to upload and share photos or videos from your iOS or Android device.

When’s the best time to post?

Engagement on Instagram is pretty constant throughout the week with Sunday being the only day that sees a slight drop. Commuting hours and lunch breaks are typically the best times to post as users will be more active and take the time to explore your profile further.

What is the ideal image size?

  • Square images work best on Instagram and the optimum file size is 1080 x 1080px.
  • At present, Instagram Stories are limited to a length of 15 seconds whereas videos in the main feed can run to 60 seconds

Our top tip

Promotional video is a fast growing and effective method of advertising. It allows you to say more than you could in a typical post without taking up much room and gives viewers an insight into your business. To see some of our short promotional videos click here

Facebook

 

Two billion people use Facebook every month and it is a great place for building your audience and  creating targeted advertisements. “Facebook Ads Guide” walks you through the entire advertising process, including planning, creating ads, testing and understanding insight statistics. You can also boost posts, whereby you can chose your target audience and your budget and Facebook will roll your post out to the relevant people.

When’s the best time to post?

  • The best time to post on Facebook is between 12 pm and 3 pm during the week
  • And on the weekends from 12 pm to 1 pm

You can also do your own research into when is best for your particular business to post by going into your Facebook Insights and looking at Posts > When Your Fans Are Online. These hour and number correlations will be adjusted to the time zone of your computer and will let you know when your audience is most active.

What is the ideal image size?

  • Your page’s profile picture displays at 170 x 170px on your page on computers, 128 x 128px on smartphones and 36 x 36px on most feature phones.
  • Your page’s cover photo displays at 820 x 312 pixels on your page on computers and 640 x 360 pixels on smartphones

Our top tip

You can place a simple call-to-action button at the top of your Facebook Page. You can choose from  pre-made button options (For example “Sign Up,” “Shop Now,” “Contact Us,” “Book Now”) and link it to your website to direct traffic there. It could link to your homepage, a landing page, a video, or somewhere else.

 

In today’s digital world, social media is regarded as the ultimate tool for promoting your brand. Using original imagery and creating new and exciting content will gain people’s interest.  Whatever way you choose to boost your social presence, preparation is the key – once the foundations are in place, you can then build on this and watch your audience grow.


Christmas Planning

Try as you might, there’s no avoiding it, Christmas is just around the corner and early preparation is essential in order to get the most out of your marketing material. So, if you haven’t already, now is the time to start thinking about the best way to promote your business over the festive period. We’ve listed a few pointers to help you along your merry way…

Give yourself plenty of time

Design agencies can get very busy around this time of year, so make sure you are booked in well in advance. You have to allow for the fact that lots of printing companies take a rest over the holidays. For example, we ask our customers to get their last orders in to us before the 18th December, and don’t forget to factor in approx 10 days lead-time for all printing jobs. Bear in mind how hectic the Royal Mail becomes during this period so make sure you have everything printed and ready to post ahead of schedule. This includes not only everything you need for Christmas but anything you need ready for the New Year such as new stationery or 2019 calendars.

Marketing Material

Pick a theme and try to weave this throughout all your advertising. You could choose to go for a more nostalgic Christmas era or opt for a modern, abstract design. There’s always a big temptation at this time of year to rely heavily on reds and greens as your main colour scheme but this doesn’t have to be the case. Try and use your brand colours as much as possible. A chic Christmas, for example, can feature black and gold. Consider different printing techniques such as foiling and Spot UV as these can really add an extra dimension to the final product.

Send greeting cards

This is the ideal time to thank your existing customer base for their loyalty by sending them a Christmas card, it is the season of goodwill after all! Don’t be duped into thinking that your card has to be A5 size or square (although these do look very smart) we love to encourage you to think outside the box. We offer all sorts of different types of sizes and folding options, whether it is tri-fold, accordion, gatefold or more. Maybe you would like your card to fold out into a poster, advertising your business, or alternatively for it to be DL size in order to hold a gift voucher neatly inside. The envelope can be printed on as well to create a bigger impact when it lands on your customer’s doorstep.

Photography

Using the same photos that you use in your advertising all year round can be a tad boring and unoriginal. Customer’s love to be inspired with a feast of festive images to get them into the spirit. We’ve worked at enough Christmas photoshoots over the years to know exactly how lighting, styling, props and backgrounds can all be combined to give a flavour of the season. It’s always great fun to be creative with the composition and styling. We love these final image (see below) masterfully created for Donald Russell’s christmas campaign.

Video

Lastly, having an effective video at your disposal is an excellent form of advertising and communication that you can use both on your website and across your social media platforms. Do you have a Christmas recipe that you would like to share? Sleek video’s like these can really capture people’s attention and are a great way of getting your name out there.

As you can see, there are many ways you can use the season to your advantage and all that is required is a little pre-planning. So don’t delay, get in touch with us today and you can rest assured that your Christmas campaign will be taken care of in plenty of time. Then when December does roll in, all that will be left to do is put your feet up and enjoy a mulled wine, or two, or three…


Using FTP

To maintain a smooth and professional working relationship, we make sure all our clients are kept up-to-date throughout the design process and we welcome any feedback or adjustments they would like made to the artwork.

To keep this flow of communication going, it often requires us sending over numerous drafts that could potentially clog up email inboxes, or may contain artwork that is too large to send as email attachments.

Our solution is to use File Transfer Protocol (known commonly by its acronymn FTP) in order to transfer files between computers on a network.

Getting Started

To establish an FTP connection you have two options. You can download an FTP client or you can use your web browser (such as Internet Explorer or Mozilla Firefox) and their associated plugin.

We find that the quickest and most flexible way is the first option – using an FTP client. There are many available to download on the internet such as Fetch (www.fetchsoftworks.com) or Filezilla (www.filezilla-project.org).

After downloading the application to your computer you then log in using a private username and password which we supply you with. Once you have logged in you can navigate the server’s folder structure, and exchange files.  You view the files as if you are browsing on your own computer – it’s extremely simple and user friendly. To upload files you usually just need to drag and drop the files you want to upload into the correct folders. Most FTP clients are very easy to get to grips with and allow for you to upload multiple files at once.

Increased Security

We host all the files on our dedicated Creative Storm server. This might be considered safer than using third party applications such as Dropbox or Yousendit where we would be unable to guarantee the copyright, security, service or speed. Our server is a VPS (Virtual Private Server) which means that we have full control if things go wrong and we will be able to rectify problems as quickly as possible.

Note – It is good practise to always set up SFTP sites. The “S” stands for secure and adds a layer of encryption which again increases security.

Versatile for various tasks

If a client doesn’t need to see multiple browsable folders then we are able to simplify the process even further by creating a unique URL link for the client to access a specific file or folder. We send this web link via email and all the client has to do is click on it and the file will instantly start downloading to their computer – this could take a few seconds or possibly minutes to download, depending on Internet speed. The file will then open automatically – It’s as simple as that!

FTP is a great versatile tool and is also used during web development in order to edit and transfer files within a specified website.

We’ve been using FTP for many years now and have found it to be the most efficient way of sending files both large and small. Downloading and installing an FTP Client isn’t difficult and it grants you more power and control over the process.

We hope you have found this blog useful and if there is anything you are unsure of please let us know in the comments section below or email us at hello@creative-storm.co.uk.


Does your Brand need a Facelift?

Rebranding shouldn’t be a decision that is taken lightly and a lot of thought and discussion needs to go into it. If you are constantly changing your company’s look then you face the prospect of never gaining brand recognition and it can prove costly and also confusing for your customers. Therefore, having a strong identity to start with and making a few minor tweaks, to keep it current, is ultimately the best route to go down.

One big company that learned about this the hard way was high street retailer Gap who launched an expensive new logo, back in 2010, only to scrap it a few days later following a backlash on social media. At the time Marka Hansen, president of the Gap brand in North America, wrote:

“We’ve learned a lot in this process. And we are clear that we did not go about this in the right way. We recognise that we missed the opportunity to engage with the online community. This wasn’t the right project at the right time for crowd sourcing.”

(Below left, their original logo and right, what it looked like after their rebrand)

This just highlights how crucial it is to make sure your rebranding is done at the correct time and for the correct reasons. If you find yourself in the position where you have a very tired and outdated brand then in order for you to gain respect and to entice new customers, a complete overhaul may be your only option. To help you decide if your brand really does need a facelift, we’ve put together some key points for you to consider.

1. Is your message/ethos getting through to people
People need to be sure from the get-go exactly what your company is selling or the service you are providing. They need to be drawn to your company and feel an instant connection. If there is repeated confusion, then you need to look at how you are portraying yourself and what improvements you can make so that your message is loud and clear. Perhaps it could be something as simple as adding a tagline or developing your logo further. Just like the new logo we created for housing company Cocoon Project – the message is simple yet clear.

2.You’re failing to stand out from the competition
All too often companies find themselves drowning in a saturated marketplace with many likeminded organisations competing against one another to get noticed. You may have started your business many years back and opted for quite safe and generic branding. However, now that you have established yourself and realise what your unique selling points are, it could be time for you to look at capitalising on what makes your company different and ensuring that your branding reflects this.

3.Your company is going in a different direction
Perhaps you started off offering one service but over time your business has evolved and you now have more to offer. Or alternatively it could have gone in the opposite direction, where you started off bigger but have now settled on a niche product or service. You may now have sub-divisions and so you are keen on everything having a coherent look.

4.You need to disassociate your brand from some bad press
Nowadays, thanks to social media, bad reviews and past mistakes can spread like wildfire, and have a devastating effect on your company. Rebranding is often the simplest and most effective way to rid yourself of these negative connotations and to start afresh.

5.You want to connect with a different target audience
Just as audiences grow older, brands either have to change with them, or change to target the “new” younger clientele. You have to decide what direction you want to go in and what works best for your company.

As stated at the beginning, giving your brand a facelift needs to be done at the right time and for the right reasons. If done correctly, it can breathe a whole new lease of life into your company and open the doors to a new customer base.


Packaging Trends

Packaging, when done correctly, is the best form of advertisement for your product and can really make it stand out from the competition. We’ve taken a look at five of our favourite packaging trends to show you, not only what we’re doing, but what other designers are doing across the globe to make your product appeal to the masses.

1. Responsible packaging
There has been a significant increase recently in the awareness of sustainability in packaging design. Designers, and their clients, are recognising the need to invest in more environmentally friendly materials and production techniques if they are going to appeal to the increasing environmentally conscious consumer.

Saltwater Brewery in Florida teamed up with New York advertising agency We Believers, who came up with the ingenious idea of creating biodegradable beer pack rings, made from wheat and barley waste – natural by-products of the beer-making process. The packaging starts to disintegrate within two hours of being in the ocean, which prevents fish or other sea animals getting stuck in the rings.

2. Clean, Minimal Design
Everybody is familiar with the term “Less is more” but when it comes to packaging this can be difficult to achieve. This is particularly the case on food and drink packaging, as there is often a lot of information that is required to be included by law. The end result can be a crowded design that has lost its visual appeal. Using lots of white space, clean typography, striking imagery and sticking to a limited colour palette can all help contribute to a minimal look. Simple design shouldn’t look lazy or unfinished but instead the message should be clear and powerful, just like these labels we created for Berry Good.

3. Bold Colours
Bold colours have been a key trend of packaging this year. Using vibrant colours can really make your product stand out on a shelf or on an online gallery of product images. These label designs we created for Succulento use African patterns and vivid colours, which instantly give the product character and perfectly complement the tagline “the joy of food”.

Another project we worked on was the pouch design for Kwans Kitchen Stir Fry Kits. Again we weren’t shy on using bold colours. Using different colours meant that each product now had it’s own identity and could work equally well alone as well as side by side on the shelf.

4. Using the product to clever effect in your packaging
As designers, there are many things you can take inspiration from when creating unique packaging. Perhaps one of the most obvious things, is the product itself. If your product has an interesting shape or a defining feature, why not let this do the selling for you. We love Belarusian graphic designer Angelina Pischikova‘s clever design for CS Light Bulbs with the shape of the bulbs fitting perfectly into the silhouettes of insect’s bodies.

A great example of combining both minimalism with creative design, is Panasonic’s clever packaging for their RP-HJE 130 headphones. This was  developed by Berlin company  Scholz & Friends . A simple music note was created out of the product and it was placed in a clear box with only the product’s name and tagline visible on the front.

5. Go Vintage

Vintage design is very popular and it instantly gives your product a strong identity that harks back to a bygone era. Beverage bottle branding company Stranger & Stranger designed this limited edition liquor that features a stunning detailed label with over 500 words emblazoned on it. The bottle came wrapped in an equally intricate newspaper design which finished the piece of perfectly.

Packaging has an important role to play in the marketing process. It has to not only look the part but also be functional and protective. Getting all three of these right can really help in getting your product to fly off the shelves. 


Design Jargon

Here at Creative Storm we use a few technical terms that have quickly established themselves as part of our working day vocabulary. However, we’re aware that if you’re not in the creative industry then words like “Kerning” and “Sans serif” may leave you scratching your head and wondering what on earth we’re on about! With that in mind we’ve compiled a handy glossary of some of our most frequently used terms to hopefully enlighten you…

CMYK
This refers to the four inks used in colour printing – Cyan, Magenta, Yellow and Key (black). Before sending anything to print, the document needs to be checked over to ensure all colours and images are CMYK.

RGB
This stands for Red, Green and Blue. This is the colour mode typically used to display images on a digital screen.

PANTONE
The ‘Pantone Matching System’ is a standardised system of colours used for printing. Every Pantone shade has it’s own reference number so a consistent colour match can be guaranteed when printing.

KERNING
This is the process of adjusting the space between two characters in your type. This gives the designer more control so they can ensure there is proportional spacing between each letter.

TRACKING
This is the amount of space between the entire word or groups of words rather than individual letters.

LEADING
Leading is the space between the baseline of one line of type and the baseline of the next line of type. Increasing the leading will space out the lines of text further and decreasing the leading will bring them closer together.

SERIF
A typeface with small decorative strokes or flicks (referred to as ‘serifs’) found at the end of horizontal and vertical lines.

SANS SERIF
Sans means “without”. This is a more modern looking typeface without the decorative strokes (‘serifs’).

RESOLUTION
Image resolution is the detail an image holds. Ideally, images should be at least 300 dpi (dots per inch) at the size they’ll be printed at. Low-resolution images used on digital platforms need to just be 72 ppi (pixels per inch).

FTP
FTP stands for File Transfer Protocol. It is a way to transfer files across the internet from one computer to another.  You will need to provide a server address, a user name, and a password before you can upload and download files. You can either download an ftp client or you can connect to an ftp on your web browser, where you normally enter a URL.

Adobe Acrobat
This is a software program which allows you to view, create, manipulate, print and manage PDF files. One of the most beneficial features of Adobe Acrobat Reader is the “sticky notes” feature where you can add notes onto certain points of the document. This is an extremely useful tool between the client and designer as you can see any corrections they would like made.

VECTOR
A vector graphic is a computer-made image that is made up of points, lines, and curves that are based upon mathematical equations, rather than pixels. This means it can be enlarged without loss of quality and so is ideal for use in logos etc.

LOREM IPSUM
The dummy text that designers use to populate a document so that clients can visualise how the design looks with text. It also helps to determine a word count.

BLEED
Bleed is a printing term that is used to describe a document where images or elements touch the edge of the page, extending beyond the trim edge. When a document has bleed, it must be printed on a larger sheet of paper and then trimmed down so that there is no white border around it.

ALIGNMENT
The lining up of objects or text to make sure that everything looks balanced and even. There are also four common types of typographical alignment – centre, left, right, and justified.

OPACITY
This is the level of transparency that an element in the design has. The lower the opacity, the more transparent it becomes.

We hope you found this blog useful. If there are any other terms you would like us to explain then feel free to ask in the comments below.


Donald Russell Rebrand

There’s some news we’ve been wanting to share with you for a while… and now finally we can! The Creative Storm team have been working very closely with butchers (and Royal Warrant holders) Donald Russell over the past eight months on a very exciting project.

We met the Donald Russell directors at London agency Conran Design Group (part of the Havas group) back in October 2017. They had just finalised Donald Russell’s new Brand Principles, and it was then that we were first tasked to design, develop and integrate the new Donald Russell look and feel in practice.

 

 

This affected every single facet of their business and visual communications. So, working closely together with the Donald Russell marketing team, we started the meticulous task of preparing all the new materials required – From business cards to steak knives and chopping boards, to a multitude of packaging items, signage inside and outside their facilities, and throughout their offline direct mail marketing materials such as catalogue and flyers – we helped ensure consistency, and adapted the brand and designs to be creative and unique and to work on all relevant media.

Furthermore, as part of the Donald Russell rebrand, we were tasked to take their photography ‘to the next level’. We hope you’ll agree the new imagery being showcased throughout their rebranded marketing materials is enticing and mouthwatering, seasonally coloured and styled, and imparts their core message of ‘quality master butchery’.

We’re extremely honoured to have played such an integral role throughout this crucial and ambitious project (which is by no means over just now!) and we’re excited to share with you the NEW Donald Russell.

We wish the Donald Russell team all the best as they continue to strengthen their business positioning as well as their commitment to be “Scotland’s Finest Butcher”.

And we look forward to enjoying more of their delicious steaks!

Dan Baumann
Managing Director

 

PS. The NEW summer catalogue is out now!


The Creative Process

We often talk about taking your projects “from conception to completion.” In order to demonstrate how we do this, we’ve created a simple timeline to guide you through our journey and the stages we go through before you receive the end product.