about
Berry Good are multi-award winning Scottish spirits specialists. Their liqueur is fruit infused and handmade in small batches using natural, local ingredients that is all ethically sourced.
packaging design
The client asked us to redesign their existing bottle labels – The fact that they include natural and ethically sourced ingredients was key to the design, plus emphasising the handmade element, as well as improving the previous perceptions of these high value products.
"The new labels and bottles have had a great reaction!!"
Jill Brown - Moray Distillery
the thinking behind it
We used modern watercolour images of fruits, combined with muted colours that compliment the colour of the liquid in each bottle. Each product now has it’s own identity and works equally well alone as side-by-side on the shelf. We kept the original brand identity and suggested using gold foil to add the luxury feel which the client was looking for.
