about
Donald Russell are a Royal Warrant holding online butcher, renowned for the quality of their hand cut, grass-fed steaks and roasts.
catalogue
We thoroughly enjoyed working with Donald Russell over many years designing their printed materials – this included their seasonal catalogue and their direct mail packs. In 2020 we were tasked with integrating a new corporate identity.
As part of this process, we redesigned their catalogue to adhere to the new Brand Principles. It was important that this resonated with existing customers as well as targeting new ones.
"Love the updated look. Clear and clean, much easier to browse through with tempting photos.
Very classy and in keeping with the DR ethos."
C Boyce - Donald Russell customer
direct mail and photography
We worked closely with the Donald Russell marketing team to produce mailpacks on a weekly basis. These included product flyers and envelopes that were sent out to targeted audiences.
To ensure Donald Russell’s marketing material remained visually appealing we also took enticing and mouthwatering photos, seasonally coloured and styled, imparting their core message of ‘quality master butchery’.
"Those pictures had us drooling... can't wait to see them in print!
Thanks to Creative Storm for their ace photography skills. Christmas catalogue, here we come!"
Donald Russell
packaging & printed materials
The rebrand affected every single facet of their business and visual communications. We prepared all the new materials required – from business cards to steak knives and chopping boards, to a multitude of packaging items, signage inside and outside their facilities, and throughout their offline direct mail marketing materials such as booklets and flyers – we had to ensure the design worked on all relevant media.
