The Creative Process
We often talk about taking your projects “from conception to completion.” In order to demonstrate how we do this, we’ve created a simple…
The Power of Print
As much as digital media has exploded over the last decade, this doesn’t (and shouldn’t!) spell the end for traditional printed materials.…
Vector vs Raster
All too commonly, clients just ask us to grab their logo from their website or send us a jpeg of their logo for inclusion in printed…
Food Labelling and Packaging
When it comes to food and drink packaging, it's not as simple as just making the design look attractive. By law all pre-packed food is…
What are brand guidelines?
Brand guidelines (also referred to as a style guide) is a comprehensive document that can be used to help identify and build your brand. It…
Tips for creating a successful Powerpoint presentation
PowerPoint can be a valuable tool to convey information and is a great way to engage visual learners. Even if the spoken presentation is…
How to stand out at your next trade show
Exhibitions and trade shows are an excellent way for your business to gain exposure and meet prospective clients. We’ve had a lot of…
Tips for creating successful business stationery
In this digital era, it is all too easy for companies to underestimate the impact that a well-designed stationery set can have on their…
Using video to capture your ideal customers
In the past 30 days, more online video content has been uploaded to the web than the past 30 years of TV content. This is a staggering…
The Good and Bad of Advertising
Earlier this week Cadbury had to withdraw an advertising campaign, which urged children to dig for treasure after archaeologists said it…
The Psychology of Colour
Understanding the psychology of colour can be a valuable asset for designers and business owners when it comes to selecting the right…
How to Write the Perfect Creative Brief
Writing a detailed and accurate creative brief can greatly speed up the creative process. It eliminates any time spent on guesswork and…
Christmas Planning
Try as you might, there’s no avoiding it, Christmas is just around the corner and early preparation is essential in order to get the most…
Using FTP
To maintain a smooth and professional working relationship, we make sure all our clients are kept up-to-date throughout the design process…
Packaging Trends
Packaging, when done correctly, is the best form of advertisement for your product and can really make it stand out from the competition.…
Design Jargon
Here at Creative Storm we use a few technical terms that have quickly established themselves as part of our working day vocabulary.…
How to make your website stand out
The World Wide Web contains over 4 billion pages. That’s a lot of traffic! This is why it’s important now, more than ever, that you create…
Digital vs Litho
When it comes to sending your project to print there are two different routes for you to consider – Offset Lithography Printing (usually…
Photography and Design Process
When it comes to taking memorable photographs of food and drink our main objective is for them to look enticing. However, it is equally…
The Power of a Brand Image
Collins English Dictionary defines brand image as “the attributes of a brand as perceived by potential and actual customers.” A company’s…
5 Small Ways Small Businesses can Attract new Customers
It’s all very well having an amazing product or service to sing and shout about but what’s the point in doing so if there’s nobody within…
6 Golden Rules of Logo Design
A successful logo provides an instant visual communication of your brand and it is often the first thing your customers see. With this in…
