Dean’s of Huntly is a family run business priding itself on using time honoured handcrafted baking methods, and is recognised as ‘The Leading Premium Quality Scottish Shortbread’.

Sub Branding

Dean’s approached us when they were in the planning stages of their new take-away coffee house. They required new sub brands which complimented their core (and well recognised) brand, and also visually assisted customers. The Gift Shop and the Bistro were to remain the same name, and we all agreed the Coffee Stop would be a suitable name for the new concept building – to indicate quick catering. We then created illustrations to match each of the sub brands and combined these with the existing Dean’s fonts and retaining the core Dean’s brand visual.

video production

Dean’s of Huntly needed several short and informative recipe videos for their delicious recipes. These videos were to be used on their website and across their social media channels. We broke the recipes down into simple steps and overlaid the text for each step within the video when editing.

recipe cards

Following on from the recipe videos we are asked to design branded recipe cards for customers to print or download. We styled the final recipes and took photographs of them at various angles for use on the front of an A5 flyer design.


Once the branding was complete we created visual mockups of the new building to help the client choose where and how best to position their new branding signage. Colours were key to ensure they worked well with the building colours and matched the core Dean’s brand.